• http://www.facebook.com/profile.php?id=1520528151 Peter M Humleker Jr

    I am seeing much better ROI with PLAs over Text ads. Also our clients are paying much less for PLAs verse Adwords. I think the PLAs are more than 10% less expensive than Text ads especially in regards to longer tail search queries. Great article!

  • http://twitter.com/worldgraffiti WG

    Yup still much cheaper for us too, more than 10%.