• http://twitter.com/JohnWEllis John W. Ellis

    This may be the worst change to Google AdWords … ever! 

  • http://twitter.com/jccornwell Chris Cornwell

    I don’t get it.  Talk about fixing something that wasn’t broken. I set some campaigns up with ads set to run evenly for a reason.  If I want to optimize for clicks I will.  I don’t require Google to hold my hand.  

  • Joshua Lee

    Next they’ll pick which keywords we can bid on.

  • Dustin Sedlacek

    I dont know what the point of this is… So now I have to change my ads every 30 days on top of the tasks that I always perform? 

  • Eric Itzkowitz

    The fork in the back feels great. Thanks G!

  • Kim Clinkunbroomer

    so irritated right now. 

  • http://www.sitetrafficcontrol.com/ Site Traffic Control

    Seems like an change that didn’t need to be made. There is a reason people set up their ads to be rotated evenly.

  • http://twitter.com/smoMashup smoMashup

    Really? REALLY? Come on Google. This is friggin ridiculous!

  • http://twitter.com/DavidVallejo David Vallejo

    Not only is this NOT needed, it’s adding more work. Google’s changes this year alone have really been getting on my nerves. 

  • m4rcela

    this i guess mostly hits advertisers who are not paying much attention to ad creatives – you are not bother about performance, we might as well get more money off you “for the sake of more relevant results to the users” ;-)

    but i feel the change will be inconvenient for more people, for example in campaign segments where search trends are low, especially when dealing with great number of specified adgroups

  • Kevin Munro

    Heck, this is a complete pain, for ad grps will low numbers of conversions, a time period of >30 days will be required to get any divergence of performance. Next Google will be suggesting less ad groups to improve significance!.

  • http://twitter.com/webmasterfu Kristinn Didriksson

    More changes from Google that diminish user and advertiser experience and enhance investor experience! Greedy Google.

  • http://twitter.com/AlaskaSEO Scott Thomas

    Extremely disappointing change with AdWords.

  • http://twitter.com/Periscopix Periscopix

    To be fair to Google here, you can still achieve the same effect with campaign experiments, plus Google will indicate if a difference in figures is statistically significant. I bet lots of people miss out on traffic because they forget (or don’t know) they’re using rotate.

  • jkwilson78

    hmmm….if you have to change the existing ad copy to keep it in “even rotation” won’t the change reset the “history” of that ad?   Won’t this lead to higher CPC as people who test are constantly adding new ads with no history?

  • robthespy

     Don’t they already do that?

  • http://twitter.com/Winooski Winooski

    Ladies and Gentlemen, I think we have a winner! Unless changed ads keep their history, I would expect this to force people who want to keep the even rotation to, in effect, trash the history.

  • http://twitter.com/Jehochman Jonathan Hochman

    F~*% Google.  We want to optimize our campaigns, and this will be a huge impediment to successfully testing long tail keywords.  They should reverse this decision immediately.  It is very hostile to advertisers.

  • http://twitter.com/Jehochman Jonathan Hochman

    Nobody uses rotate by accident.  It’s not the default choice.  

  • robthespy

    Dear Google,

    Here is my credit card number _________

    Please manage my Adwords account in the way you think is best for my company.


  • d_a_t

    I haven’t seen this many negative comments since the Penguin update

  • http://www.makeitbloom.com/xurxo-vidal/ Xurxo Vidal

    Not happy with this change. Curious to see how it will impact campaigns, but the loss of control on split testing ads because of a shorter 30-day window is definitely not cool.

    Wish Google would have polled advertisers but who am I kidding right?

  • Assaf Nomis

    I agree this is an un-wanted and un-needed change. But the thing that bothers me most is: How can they talk about ad-copy changes that will or will-not be affected, whilst this option is controlled at the campaign level? Seems like a mistake or a bad joke… Did April 1st came late this year?! something is awfuly wrong here.

  • http://paulwidegren.com/ Paul Widegren

    The fork in the back feels great. Thanks G!

  • http://twitter.com/bennyblum Benny Blum

    While AdWords is now owning up to their actions, it’s nothing new – I’ve seen this happening for years in my ad tests. Ads set to rotate evenly have never rotated evenly after the initial 3 or 4 weeks of running. AdWords has always naturally “optimized” towards CTR, skewing impressions towards higher CTR ads, minimizing impression share for the lower CTR ads. 

    I’m not a fan and never have been a fan of this forced ad rotation. It’s a purely financial move by Google which is not in line with advertiser interest.

  • http://twitter.com/ChrisDMullins Chris Mullins

    The advertisers are certainly the largest loser here, especially those who look at CTR as part of the picture when determining which ads to run. The Dynamic Keyword Insertion ad that most often has the highest CTR, tends to have the highest bounce rate and the lowest conversion rates as well. For advertisers like myself who have a conversion window that is far longer than 30 days, changing our ads to “optimize” based on CTR is a disservice to our meaningful optimizations. Although it’s masked as an attempt to improve experience for users it’s an obvious act to increase Google revenues. 

  • http://www.facebook.com/profile.php?id=716745386 Chris Zaharias

    What I find most interesting about this change is that I have no yet heard a *single comment* defending Google’s decision. Usually there’s a subset of the community that either believes Google is making the change to help users, advertisers, or both, or can see a scenario in which some advertisers would benefit. This time around, we’re not seeing any of that sort of opinion.

    While I’d be as incensed as you all were I living in the SEM space, the one defense of Google is that they *have* to continually increase monetization to continue to be able to aggregate as much consumer intent as they do. That, in turn, allows advertisers to continue to have access to a large channel that largely works. In effect, Google has to raise the bar to AdWords profitability to maintain a sufficiently large channel for us to attack.

    I’m not saying that’s a *valid* defense, but I’ll bet it’s how C-level execs at Google think about it…

  • http://www.facebook.com/profile.php?id=716745386 Chris Zaharias

    By the way, would anyone venture a guess (or data-driven anecdote) as to what impact this will have on Google’s revenues? 

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  • http://twitter.com/benbakhshi Ben Bakhshi

    Feel free to use the #adwordsfail hashtag to get word out that this change is sucky.

  • http://twitter.com/mikepnd SEO Professional

    This is the best option and I use very regularily for all my accounts. Google should rething on these changes………..

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