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AdWords To End Product Extensions As PLAs Take Over
AdWords product extensions will soon be heading off into the sunset. They are leaving quietly, too. Brad Geddes noticed the announcement in the AdWords agency newsletter, but no other formal notification has been communicated to advertisers.
Product extensions will disappear from the campaign set-up flow on May 20th. Google eventually let product extensions be outrun by Product Listing Ads. As Geddes notes, when Google launched PLAs, product extensions were reduced to a less-than-compelling line of text and price.
Here’s a pictorial walk down memory lane:
U.S. debut in 2009
When PLAs roll out to U.S. November 2010
Mobile debut in June 2011
The final incarnation post-PLA