AdWords To End Product Extensions As PLAs Take Over

AdWords product extensions will soon be heading off into the sunset. They are leaving quietly, too. Brad Geddes noticed the announcement in the AdWords agency newsletter, but no other formal notification has been communicated to advertisers.

Product extensions will disappear from the campaign set-up flow on May 20th. Google eventually let product extensions be outrun by Product Listing Ads. As Geddes notes, when Google launched PLAs, product extensions were reduced to a less-than-compelling line of text and price.

Here’s a pictorial walk down memory lane:

U.S. debut in 2009


When PLAs roll out to U.S. November 2010


Mobile debut in June 2011


The final incarnation post-PLA


Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Product Listing Ads


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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