• http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    Excellent advice Carrie, especially in light of some of the recent coming changes announced by Google with respect to over optimization. Like many, I have seen businesses go out of business due to Google algorithm changes or a new website launch without factoring the impact to rankings and making sure there is a migration plan in place to preserve rankings, especially if the site structure changes and old pages are not carefully mapped to new ones. Your mitigation strategies are excellent for all business using search as a key component of their overall Internet marketing strategy. Thanks for sharing.

  • http://www.askforeman.com/ Stephen Foreman

    Whilst its an obvious second source, I’m not sure having a strong presence in Bing would mke a difference. The fact is if you get permanntly slapped by Google your chances of success without them are not good. Diversification is key, but they are a dominant market force that shadows all other search engines.

  • Sergey Lucktinov

    Very interesting article, thanks. I have interesting problem with one of my client’s online store. They seem to have a lot of direct traffic (60% of about 1000 visitors per day) and somehow all that traffic has 95% bounce rate. It is very strange and doesn’t make sense. I’ve tried searching on google forums but it doesn’t look that there are many problems like this. You seem very knowledgeable of a subject, maybe you can give me quick advice, it will be highly appreciated. 

  • http://www.seotutor9.com/ seotutor9

    Thank man ! Now SEO and PPC are more powerful!!

  • http://www.askforeman.com/ Stephen Foreman

    Sergey 95% is a crazy amount. If you don’t get a reply, email me the details and I’ll take a look.

  • Appletini75

    I’ve seen that happening before. It was due to the analytics code not being properly implemented on every pages, resulting on traffic from these pages seen as “direct traffic” and to these pages as bounces.

    Hope this helps

  • Sergey Lucktinov

    Thats what I thought. Can’t figure out which pages are missing code, checked with few tools and all seems kosher. 

  • SudeepFarmvilla

    42185 visitors wow.You website is great.i hardly crosses 6k mark on my website.
    http://asvinstech.in
    how to increase traffic.

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    Hi Everyone – sorry I’m late to the comment party.
    @google-b61a20f6972c4fb5fe9af2fa02cabb38:disqus  - have you run “analyticscheckup.com” through your whole site?  This will tell you which pages are missing code.  Do your visitors jump to a 2nd domain to pay?  You need to have analytics code on your shopping cart pages as well as your product pages.

    @AskForeman:disqus  Certainly the Bing presence won’t mitigate your entire loss, but it will bring enough dollars in to mitigate some of the loss, an dd possibly pay for your AdWords campaign to replace your lost Google organic traffic.  Something is better than nothing, and just giving up is generally not an option for a smaller business.

    Thanks everyone for all of your comments – I really appreciate it!  Keep them coming!

  • http://www.brickmarketing.com/ Nick Stamoulis

    “Having a healthy division of traffic sources is the key to weathering a storm”

    I agree 100% with you on that one! It may sound strange, an SEO professional telling their clients that SEO isn’t the end-all-be-all solution to their online marketing needs, but it’s true. Relying too heavily on one traffic source puts your website in a very vulnerable position.

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    Hi Nick,
    Yes – my background is primarily SEO – but I decided a long time ago that all the pieces needed to fit together nicely for a client to really benefit from online marketing :)

    Thanks for your comment!
    Carrie

  • http://www.askforeman.com/ Stephen Foreman

    Hi Carrie, In some research I did recently, having a presence in Yahoo and Bing in the SEO sector made pretty much no difference to traffic – you can read it here: http://www.askforeman.com/submitsitetoyahoo.html but I know what you are saying – you have to have a backup plan you can’t just give up.

    The fact of the matter is though that if you ARE delisted by Google then it’s usually for a specific reason and there is something about your site you need to rectify to get relisted. Of course there are accidnetal exceptions, but everytime I have spoken to someone who has been delisted it has been with cause.