• http://www.inbound-marketing-automation.ca EricGoldman

    Barry;
    This is a great article which provides some interesting insights. The only suggestion I would add, is that it pays to think of all of your social media activities as part of the overall Process you use to Market your company.
    Obviously the Process itself should begin with creating a sound marketing strategy which deals with all aspects of your marketing efforts, especially the online ones. I say this as many people are inclined to omit detailed strategies for online environments. But they do so at their own peril as one needs to present one’s website visitors and everyone reading your social media activities with a single holistic message and vision.
    Being a Process Bigot myself, I run our Social Media marketing campaigns according to a formal process description which follows the Continuous Process Improvement mantra of Think, Plan, Do, Measure and Repeat. It sounds very theoretical but is quite easily translated in practice. If you are interested in reading more about how to put the Process into using blogs, twitter or any form of social media, our site contains some useful Process Descriptions. This link is to an index of these posts: http://bit.ly/bzaac9

  • http://drivingonlinesales.com Wynne

    Great article. Interesting point about a blog being a way for clients and customers to voice an opinion and interact. I am a firm believer in keeping a blog. I have sveral reasons for blogging:

    1. to keep abreast of industry developments
    2. to network with others
    3. to build a client base
    4. to build page rank
    5. to build reputation

    there’s probably others that I have forgotten as well.