Bing Ads Intros Sitelinks Extensions, Tweaks Preview Tool

After several months of beta testing, Bing Ads is releasing Sitelink Extensions to all advertisers in the U.S. It’s now available through the Bing Ads web interface, the desktop editor and through the API, under “ad extensions” under the Campaign tab.

Advertisers may enter up to 10 Sitelinks to accompany their ads, and help prospects navigate more efficiently to the area of your site they’re seeking. The Sitelinks will appear both on Bing.com and on Yahoo properties.

The company says that most advertisers in the beta testing period saw a click-through rate 15 to 25% higher than a standard text ads. Bing Ads says it will be releasing enhancements to Sitelinks Extensions, and releasing them to non-US advertisers, in “the relatively near future”.

In another change to its adCenter functionality, Bing Ads has added access to its ad preview tool without a login. This version of the tool allows non-logged-in users to check their ads’ visibility for a keyword without affecting the click-through rate.

Additionally, the company says its interface is now available in 10 different languages and in 21 countries.