Bing Ads Intros Sitelinks Extensions, Tweaks Preview Tool

After several months of beta testing, Bing Ads is releasing Sitelink Extensions to all advertisers in the U.S. It’s now available through the Bing Ads web interface, the desktop editor and through the API, under “ad extensions” under the Campaign tab. Advertisers may enter up to 10 Sitelinks to accompany their ads, and help prospects […]

on October 11, 2012 at 9:00 am | Reading time: 1 minute
Chat with SearchBot

After several months of beta testing, Bing Ads is releasing Sitelink Extensions to all advertisers in the U.S. It’s now available through the Bing Ads web interface, the desktop editor and through the API, under “ad extensions” under the Campaign tab.

Advertisers may enter up to 10 Sitelinks to accompany their ads, and help prospects navigate more efficiently to the area of your site they’re seeking. The Sitelinks will appear both on Bing.com and on Yahoo properties.

Bing Sitelinks

The company says that most advertisers in the beta testing period saw a click-through rate 15 to 25% higher than a standard text ads. Bing Ads says it will be releasing enhancements to Sitelinks Extensions, and releasing them to non-US advertisers, in “the relatively near future”.

In another change to its adCenter functionality, Bing Ads has added access to its ad preview tool without a login. This version of the tool allows non-logged-in users to check their ads’ visibility for a keyword without affecting the click-through rate.

Bing Previewtool

Additionally, the company says its interface is now available in 10 different languages and in 21 countries.

Add Search Engine Land to your Google News feed.    Google News

Related stories

New on Search Engine Land

About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

Related topics

AdvertisingPPC

Get the must-read newsletter for search marketers.

Topics

Our events

About

Follow us

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.