Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It

Bing Ads has made several announcements about upcoming feature updates over the past few weeks (see below in Related Articles), and they’ve made another today. bing-ads-featuredSoon, the Ad Preview Tool will get a new name and added functionality.

In its current form, you can use the Ad Preview Tool to validate whether your ads are showing for specific keywords. That functionality will remain, but the newly named Ad Preview and Diagnostics Tool will also show you why your ads are not showing on the first page of Bing Ads results for a specific keyword.

According to the post, the new diagnostics features will allow you to:

  • Identify which keywords within your account could be delivered in response to a search term but being disqualified due to issues with:
    • Campaign quality (such as a low quality score)
    • Campaign settings (such as bid, budget, targeting, or negative keywords)
  • Receive actionable feedback to address those no-show reasons

Here is an example of what the diagnostics feedback will look like:

Bing Ads Advanced Diagnostics Reasons Example

The new version will still be located in the Tools section, which is a bit hidden away in the upper-right corner near Help.

Related Topics: Channel: SEM | Microsoft: Bing Ads


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Pat Grady

    More cutting edge innovation! How do they dream these cool new features up?

  • Nato (Nate Orshan)

    I love it, but the snarky side of me anticipates the following Diagnostics Tool message, “Bummer about your ad not working…Here’s our suggestion: Increase your bid and budget!”

  • Matt Boland

    I wonder if they’re ever embarrassed to release these announcements? It’s like a country being proud that they’re allowing women to vote.

  • Lauren Redgrave

    I don’t trust engines in that matter. I like my seo tool ColibriTool ( and it can give me much more than adwords or bing ads. And I can afford it, that’s very importatnt for e-commerce.

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