Bing Details Four Ways Not To Build Links

bing-fix-repair-health-featured Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Webmaster Blog, detailing four ways you do not want to build links to your site.

The four ways not to build links by Bing include:

(1) Blind Requests: Don’t simply mass or template email web sites blindly for links. Don’t buy email lists and send out a mass email asking these webmasters and web sites to link to you.

(2) Blog/Forum Comments: Don’t drop links in blog comments or forum threads, said Bing. Duane said it simply will not help you rank better in the search results.

(3) Link Injection: This is a spam tactic of hacking into a site and injecting links into the content. It can be link injection into the header or footer or even directly into the body content. That being said, Bing is suggesting you make sure your CMS software is up to date and secure.

(4) Guest Blogging: Bing is not saying that guest blogging is bad, they are saying that if your intent is to do it for the links, then don’t. Duane said, “if you’re going to guest blog, best to do it with the intention to build your brand, drive traffic and create awareness. Doing it to bolster your SEO efforts is a #FAIL these days.”

Of course, Google said the same regarding guest blog linking.

Related Topics: Channel: SEO | Link Building: General | Microsoft: Bing SEO | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • ianhowells

    The idea that blog/forum spam won’t rank you in Bing is the funniest thing I’ve seen all week.

  • Dan Mitroi

    :)) you are right.

  • Mike Allan

    I’ve never understood the concept of linking to a site that has no relation/bearing to your own or your client’s. Consequently I’ve never built any links to my or client’s sites. What I do instead is create content compelling enough for people to want to share and thus I get links naturally, the way it was intended.

  • Scentsation

    and who cares if we rank in bing?

  • Emma North

    There’s nothing really new or surprising here in concept; Bing are definitely playing catch-up and following the suit of Google as usual.

  • igl00

    they try to be like google – write what ranks and make u stop it ;)

  • Sushi Digital

    I do not optimize on Bing but we got high ranking on their search engine. I think they follow Google.

  •!/kmadhav Sourabh Rana

    IF bing is saying so we can understand because BING says these kind of words very very few times on the other hand we hear MC time to time. We follow u boss ;) ;)

  • Yuan Taizong

    I honestly want to see more links and content on/in Bing, I love Bing, but for some reason it does a lousy job at giving me the most relevant search-answers, I mean it’s not much more worse than Google or Baidu, but this is one of the few complaints I have with Bing, on the other hand it easily out-performs both Google & Baidu on practically everything from translations to news, while it loses on imaging and maps.

  • Yuan Taizong

    Note that Bing Maps will finally get 3D mapping back for Windows 8.1 (Blue).

  • Feng Zhang

    Guest blog is a better SEO method than buy email link or traffic.

  • Keith Williams

    What’s Bing?

  • Stirring Trouble International

    Another great post well done Barry.

  • Punta Cana Just Safari ™

    I still remember how bing had a genuine idea to take google results and place them into their search results. And now all of sudden they are link building experts. What a joke.

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