Bing Experiments With Social Search By Adding New Bing Boards To Search Results

bing-logo Bing announced today that they are adding a new social element to their search results with the introduction of Bing Boards. Currently being created by, “…a small group of food and lifestyle bloggers, experts and social influencers,” the Bing Boards are a collection of images, videos and links focused on a specific topic pulled together by the board creator.

“It could be a hobby, a political or social issue, an area of pop culture: the topics are as varied as the people who are interested in them,” claims Bing. According to the announcement, the visual boards will appear in the middle column of a Bing search results page.

Bing Board in searches

The Bing Boards are designed to help users find search results created by people who are passionate about specific topics, and not based on, “…companies or algorithms.” The goal is for more people to create and interact with the Bing Boards, helping Bing decide how they can enhance the social search offering.

Bing provided an example of a Bing Board created by Chelsea Costa, author of the Lovely Indeed blog. Costa’s Bing Board shows up when a user searches Bing for “photo booth backdrop” to help users find ideas for creating their own photo booth backdrops:

Bing Board

Bing confirmed that the Bing Boards were the first of several upcoming social and community experiments they will be announcing.

Related Topics: Channel: SEO | Microsoft: Bing | Microsoft: Bing SEO | Microsoft: Bing Social Search | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • Gemma W.

    Why will people want to use Bing Boards instead of Pinterest?

  • Amitesh Misra

    This is interesting. Even facebook has made some recent changes in their API to accomodate social search. Some of the sites like sociota are now offering social search facilities from social engines

  • manik sarkar

    very useful article.i will share this with my friends.

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