Bing announced today that they are adding a new social element to their search results with the introduction of Bing Boards. Currently being created by, “…a small group of food and lifestyle bloggers, experts and social influencers,” the Bing Boards are a collection of images, videos and links focused on a specific topic pulled together by the board creator.
“It could be a hobby, a political or social issue, an area of pop culture: the topics are as varied as the people who are interested in them,” claims Bing. According to the announcement, the visual boards will appear in the middle column of a Bing search results page.
The Bing Boards are designed to help users find search results created by people who are passionate about specific topics, and not based on, “…companies or algorithms.” The goal is for more people to create and interact with the Bing Boards, helping Bing decide how they can enhance the social search offering.
Bing provided an example of a Bing Board created by Chelsea Costa, author of the Lovely Indeed blog. Costa’s Bing Board shows up when a user searches Bing for “photo booth backdrop” to help users find ideas for creating their own photo booth backdrops:
Bing confirmed that the Bing Boards were the first of several upcoming social and community experiments they will be announcing.