Bing Gains Search Share In October: Experian Hitwise

Nov 11, 2009 at 2:42pm ET by Matt McGee

While Bing is happily rolling out new search features, Microsoft can also smile at the latest search engine market share report from Experian Hitwise.

hitwise chart

Google is still light years ahead of Yahoo, Bing, and Ask … but Experian Hitwise shows Bing with a 7% increase during October, while both Google and Yahoo saw small drops in search share.

Experian Hitwise also updates some stats related to search queries:

“Longer search queries, averaging searches of five to more than eight words in length, increased 3 percent between October and September 2009. Searches of eight or more words increased 4 percent. The same time period showed that shorter search queries – those averaging one to four words long – decreased 1 percent from month to month.”

Postscript: Enquisite has published its own research on search engine referral data. It shows Google even further ahead of Yahoo, Bing, et al. But this chart tracks click thrus from each search engine, not the number of searches done.

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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