Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features

bing-twitter-logosStarting this week, Bing users are going to see even more Twitter content in search results.

As a result of an exclusive partnership between the two companies that started in 2009, tweets have been showing up in Bing search results for some time. With Bing’s latest round of new Twitter-related search features, users now can perform hashtag searches to find topics trending on the social media platform, as well as search for specific Twitter handles and celebrity-related tweets.

To find topics currently trending on Twitter via Bing, users can enter a hashtag symbol at the start of a search term:

Bing Tweets autocomplete

Twitter handles can be found by entering the “@” symbol before typing a name. Bing will deliver a list of matching top Twitter profiles, and include relevant tweets related to the specific Twitter handle in its search results.

Bing Tweets search twitter handles

Celebrity searches on Bing will also now include the top content from Twitter related to the celebrity:

Bing Tweets news storiesAccording to the announcement, Bing’s basing its inclusion of Twitter content on various signals, including a tweet’s quality, retweet count, how recent a tweet was posted, along with the user who posted it and whether or not they are verified.

Related Topics: Channel: Social | Microsoft: Bing | Top News | Twitter

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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