Bing Product Ads To Run In Closed Beta Through Holiday Season

bing-ads-squareUpon hearing the news that Adobe was releasing support for Bing Product Ads through its Media Optimzer platform, I asked Microsoft about the status of the product ads launch.

In a new statement to Search Engine Land, David Pann, GM, Microsoft Advertising Search Group, said:

“We are on track to release Product Ads in Q3 of this year. We have invited a targeted set of U.S. advertisers to participate in a ‘closed beta’ through the holiday season so that we allow time to ensure our primary goal of creating a great customer experience while also listening to/implementing any advertiser feedback. We will announce general availability timing in the coming months.”

In April, Microsoft announced that the merchant feed-driven product ads, which function and look much like Google Product Listing Ads, would be launching in the U.S. this summer.

Those retailers who had set expectations on Bing Product Ads being part of their 2013 holiday ad mix, should probably not count on it — unless they are part of the closed beta.

Considering Google’s wild success with Product Listing Ads, Microsoft likely has fairly high expectations for its own Products Ad launch and will want to get the execution right before the full roll-out.

Related Topics: Channel: Retail | Microsoft: Bing Ads | Search Ads: Product Ads | Search Engines: Shopping Search Engines | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Jack Hutchinson

    Well every trial I’ve ever got on with Bing Ads UK has been a complete let down as their support is terrible! Google’s PL Ads were a success because of the amount of support they gave retailers during the early days, and this continues even now! Bing need to get their act together!!

  • Yepi Friv

    I want to focus on Bing but it seem so hard

  • lilian strutt

    just as David responded I am dazzled that any body able to make $6170 in one month on the internet. did you see this site link w­w­w.K­E­P­2.c­o­m

  • lilian strutt

    as Jose responded I’m amazed that any body able to make $9102 in four weeks on the internet. did you see this page w­w­w.K­E­P­2.c­o­m

  • Terry Whalen

    Bing Ads continues to be a train wreck. We are in the product ads beta, but conversion data is not showing up, and no one at Bing knows anything (as usual!).

  • shaileshdas

    Yes, they heavily moderate comments on their official forum. It takes 3-4 days for them to approve your question. As always, Bing is again far behind than Google in advertising.

  • shaileshdas

    yeah, dont know why they even bothered to release the how-to setting up “bing products ads” campaign videos as their product is not even coming this year.

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