Bing Revamps Their Webmaster Tools & Launches Partial Yahoo Site Explorer Replacement

Today at SMX Advanced, Bing has launched a revamped version of their webmaster tools product, with a new user interface and improved features. Much of the changes are just sprucing up existing data (showing better summaries/dashboards and the like), but of particular interest to some is the new Link Explorer, which is a partial replacement to Yahoo Site Explorer.  In addition, they’ve launched an SEO analyzer and SEO reports, which provide feedback on common SEO issues (such as missing title tags and alt attributes).

New User Experience and Summary Graphs

The revamped dashboard page provides a quick snapshot of the performance of your sites, primarily as a percentage of change for the chosen date range.

Bing Webmaster Tools Dashboard

Click into any site to get more detailed summary information.

Bing Webmaster Tools Summary

I found this display to be somewhat confusing. For instance, in the example above, the selected date range is 4/28/12 to 5/28/12. But the data shown in the table compares the last day of that range to the first day of that range. So the numbers and trends are for single day periods, rather than a comparison of the selected range to the previous matching range.

Further trended reports are available of the data that’s already been available in the tool (such as crawl errors) for up to the previous six months.

Bing Webmaster Tools Reports

Link Explorer

SEOs may be most interested in the new Link Explorer, which in many ways is a replacement to Yahoo’s Site Explorer. Site Explorer was the only search engine-provided tool that provided external link data for non-owned sites and shut down late last year. Enter any URL and then choose to see incoming (external or internal) links to just that URL or the entire site. You can filter this list by domain, anchor text, and text on the linking page to see and export up to 1,000 matching links.

Bing Link Explorer

SEO Reports and Analysis

The SEO reports are run every two weeks and provide feedback on 15 SEO best practices. Bing’s Duane Forrester told me that these best practices were vetted by the Bing search team. They include a few items worth digging into, such as a recommended limit of three parameters.

Bing SEO Reports

Bing SEO Report Details

You can also analyze a page against this set of best practices on demand:

Bing webmaster tools seo analysis

Inbound Links

Inbound links aren’t a new feature for Bing webmaster tools, but I did learn a few new details about the data. The inbound link reports are different than the Link Explorer tool in that the data is available only for verified (owned) sites. The user interface shows up to 20,000 incoming links, and this is also what’s available through the API. However, if you export the CSV from the UI, you can download up to one million links.

Other Features

The revamped tools have other new features, such as a Fetch as Bingbot (similar to Google’s Fetch as Googlebot) to see the page as the crawler sees  it, alerts about misconfigured canonical attributes, and an updated keyword research tool (which is now available through the API).

Bing should be posting more about the change to its Bing Blog soon, and we’ll update with a link to that post, when it happens.

UPDATE: Bing’s announcement is now online.

I’m always happy about getting more data, so I’m looking forward to digging in and checking this out.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: SEO | Features: Analysis | Microsoft: Bing Webmaster Tools | Top News


About The Author: is a Contributing Editor at Search Engine Land. She built Google Webmaster Central and went on to found software and consulting company Nine By Blue and create Blueprint Search Analytics< which she later sold. Her book, Marketing in the Age of Google, (updated edition, May 2012) provides a foundation for incorporating search strategy into organizations of all levels. Follow her on Twitter at @vanessafox.

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  • Manohar Khatri generates “The Flash” report in comparison to this tool

  • alanbleiweiss

    finding bugs in the new info, but that’s to be expected.  Really like the SEO tools insights, including the in-page view and the source code highlighting.  Makes things like this a no-brainer, especially when wanting to show clients visuals in an audit.  

  • Kimberly S. Patterson

     if you export the CSV from the UI, you can download up to one million links.

  • RichardsonLoretta76

    my best friend’s sister-in-law got paid $14696 the prior month. she is making money on the inte<!–truth is almight–>rnet and bought a $372500 home. All she did was get blessed and work up the steps uncovered on this link 

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  • Gavin Messenger

    Bing are still missing the obvious requirement! Geo Targeting!!

  • gobinggo

    Until they support this you can still add appropriate tags in your content

  • Karl Ribas

    I wasn’t a big fan of the new look… found it to be a little confusing, but I imagine that will pass with time. However, I am happy to see the return of “Link Explorer” and look forward to using new SEO reporting. These additions will work great for website audits on really, really small businesses who can’t afford other industry tools.

  • BooneOfelia99

    my roomate’s ex-wife brought home $19224 the previous month. she is making income on the internet and moved in a $491500 condo. All she did was get lucky and try the instructions laid out on this web page

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  • GilesJuliana

    my friend’s mother-in-law makes $85 every hour on the computer. She has been out of a job for 6 months but last month her paycheck was $19177 just working on the computer for a few hours. Read more her

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  • Seo Jaipur

    Geo Targeting is very important Every Site. Bing Missing this feature in revamped webmaster tools, Big Mistake

  • shashi kumar

     It’s great to about bing webmastertool. and it will help to all as well as for small kind of person or seo’s who can’t afford more expensive tools. and it need some more best features which still it is missing.

  • duane forrester

    As we’ve previously posted, you can manage this through met alanguage tags:

    Now, as to why this wasn’t included, that’s simple, but you have to keep something in mind:

    The vast majority of respondants, when we asked in our surveys, focus groups and face-to-face meetings, rated having a geo-targeting tool as secondary.

  • Petr Nachtmann

    Why are the SEO Analyzer reports in Bing Webmaster Tools empty for all users, all websites now?

  • Vincent Wehren

    In regards to “..the numbers and trends are for single day periods, rather than a comparison of the selected range to the previous matching range” in the third paragraph. We updated this today to be more in line with the latter. Read the full details at

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