Bing Upgrades Child Safe Search Features

Bing announced they are the first search engine to adopt a new web safety standard known as “safe preference.” Safe preference enables you to lock down the browsers being used to only show “safe” content when browsing the web.
To enable this, you must use either Internet Explorer 10+ or Firefox and follow these steps:
- Parents need to turn on Windows Family Safety for their child’s account.
- Participating browsers recognize that parental control is turned on and indicate to Bing that the user prefers to receive safer results.
- Bing respects this preference and sends back only results we’ve classified as non-adult.
Here are more details about this new protocol.
Explore more on
Add Search Engine Land as a preferred source on GoogleEditorial disclosure
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.



