Bing Upgrades Child Safe Search Features
Bing deploys the new safe preference web protocol for safe browsing with Internet Explorer and Firefox.
Barry Schwartz on December 12, 2014 at 9:19 am | Reading time: 1 minute
Bing announced they are the first search engine to adopt a new web safety standard known as “safe preference.” Safe preference enables you to lock down the browsers being used to only show “safe” content when browsing the web.
To enable this, you must use either Internet Explorer 10+ or Firefox and follow these steps:
- Parents need to turn on Windows Family Safety for their child’s account.
- Participating browsers recognize that parental control is turned on and indicate to Bing that the user prefers to receive safer results.
- Bing respects this preference and sends back only results we’ve classified as non-adult.
Here are more details about this new protocol.
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About the author
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.