• http://www.myrtlebeach.com Phil Foriska

    This is a great way for SEOs to be thinking moving forward.
    Creating a brand that sticks in the head of your target market isn’t always easy. Taking the RCS approach certainly helps. Get out in front of your audience. Try things like sponsoring events in which your audience participates. Even create an event to host if nothing exists.
    Tactics like that will put your brand in the minds of the consumers, and will also make link building easier when your branded event is mentioned on other sites.

  • http://www.vnwebsolutions.ca/ Vadim Kotin

    Thank you Casie, great article. This is actually was always be mine and our clients problem. Instead of building a brand, we all spend time on links, blogs etc. There is way to much “unique” and “engaging” content online so we don’t have a time to keep up.

  • http://www.krishtechnolabs.com/ Krish TechnoLabs

    Before embarking on a link building effort, it’s vital to interpret the components of a link used by the search engines as well as how those elements factor into the weighting of the connections in the algorithms.

  • http://sozodesign.co.uk/ Christian Goodrich

    Strongly agree. I tend to find that when I think about the business first, then this usually leads to high credibility, genuine link opportunities. Thanks for the article Casie.

  • http://casiegillette.com Casie Gillette

    Agreed! Thanks for commenting Phil

  • http://casiegillette.com Casie Gillette

    I think it’s a fine line to walk. You need those things but sometimes the focus has to be less on those as line items. Thanks for commenting!

  • http://www.geneeugenio.com Gene Eugenio

    Take it all the way and build a SOLID BRAND. After all, Eric Schmidt wouldn’t be braying about this concept for years now if it wasn’t a cornerstone of Google’s future algo changes.

  • http://www.apnaahangout.com/ Arun Kallarackal

    Good read! Actually, we all need to ponder about this topic. We are all thinking a lot about just building links only that we tend to forget about other important things too. Building a brand and serving businesses is what will matter in the long run, I guess.

    The things we are focusing on heavily are susceptible to changes. I mean, one update and things will change. The strategy that worked for you before won’t work anymore! Such is the scenario!

    But in case of a well reputed brand that one is building, it is here to stay. In the long run, or in the future, as Rand put in, it will matter a lot!

    Informative stuff! :)

    I found the link to this post on Kingged. I’ll be Kingging it there also!


  • http://casiegillette.com Casie Gillette

    Thanks Arun! I don’t even know what Kingged is so I’ll have to check it out :)

  • http://www.arguscmpo.com Hema Aushat

    Hi Casie,
    Good piece! I always advocate to my clients that to build a brand you just cannot rely on one marketing tool. Always take a 360 degree approach. But above all, what is important that all communication channels speak one language, give one message and focus on the brand values. Only this helps to build a brand. In the words of Philip Kotler – “I don’t care what profits your company makes. Have you improved your share of the customer’s heart and mind?” This applies even today, whatever the channel of communication is…..

  • http://casiegillette.com Casie Gillette

    That’s a great quote! Thanks for the comment Hema!