CNN & Google Sign Multi-Year AdSense Deal
Google announced that CNN has partnered with them on a multi-year deal for displaying Google AdSense contextual ads on CNN.com.
Under this deal, “Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com,” according to the press release. AdSense is available to both large and small publishers. However, one would assume that Google is giving CNN a larger share of revenue than a typical AdSense publisher.
Google already powers search on the CNN.com site, though the international version uses Yahoo, as ResourceShelf’s Gary Price reminded us of. Yahoo signed a deal with CNN back in 2004 to power search results, but that deal may have expired at some point without notice.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Top news and emerging ideas in display advertising, delivered every Monday.