Google announced that CNN has partnered with them on a multi-year deal for displaying Google AdSense contextual ads on CNN.com.
Under this deal, “Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com,” according to the press release. AdSense is available to both large and small publishers. However, one would assume that Google is giving CNN a larger share of revenue than a typical AdSense publisher.
Google already powers search on the CNN.com site, though the international version uses Yahoo, as ResourceShelf’s Gary Price reminded us of. Yahoo signed a deal with CNN back in 2004 to power search results, but that deal may have expired at some point without notice.