Report: Android Nears 50% US Smartphone Market Share

Metrics firm comScore released new US mobile data today. Google’s Android has increased its market-share lead over everyone else. Now at nearly 44 percent, Google could reach 50 percent US smartphone market penetration by the end of Q4 this year.

The only other smartphone platform to show growth is the iPhone, but it’s less than 1 percent. Compared to other hardware OEMs, Apple showed the most growth however.

ComScore says that roughly 36 percent of US mobile subscribers own a smartphone. Nielsen says that number is closer to 43 percent.

In the US market it’s really a two-horse smartphone race with Android pulling away in the aggregate. However Apple continues to hold its own among individual smartphone vendors.

Another interesting piece of data shows that app usage is pulling even with browser-based activity.

Apple iOS devices have a larger installed base than Android devices in the US, which is a slide that Apple showed yesterday. However Android will soon control more than 50 percent of smartphones in the US and perhaps globally.

This has profound implications for mobile search advertising and for Google.

Related Topics: Channel: Mobile | Google: Android | Google: Mobile

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide