• http://www.thinktraffic.co.uk/blog Mark Johnson

    I’m honestly surprised that so many people DO view content marketing and SEO as separate. I personally think of SEO as more of an umbrella term for everything from technical optimization to content and generating traffic.

    It’s cool to see that so many people are now prioritising content, as it clearly works and it’s exciting to see SEO going in a more “user experience” direction and finally brushing off the darker side that it has had in the past (I’m optimistic about the down fall of spammy link building and such like).

    I would add though that I think there is a downside to the “content is King” bandwagon. As you quite rightly pointed out, many people don’t really know how to measure performance and how to optimize it…

    The result is that there is an awful lot of mediocre content being pushed out and not as much stellar content as there could be.

    I hope that the trend in 2014 will shift towards measuring performance of content, learning to market it better and actually making it better.

  • http://www.thinktraffic.co.uk/blog Mark Johnson

    I’m honestly surprised that so many people DO view content marketing and SEO as separate. I personally think of SEO as more of an umbrella term for everything from technical optimization to content and generating traffic.

    It’s cool to see that so many people are now prioritising content, as it clearly works and it’s exciting to see SEO going in a more “user experience” direction and finally brushing off the darker side that it has had in the past (I’m optimistic about the down fall of spammy link building and such like).

    I would add though that I think there is a downside to the “content is King” bandwagon. As you quite rightly pointed out, many people don’t really know how to measure performance and how to optimize it…

    The result is that there is an awful lot of mediocre content being pushed out and not as much stellar content as there could be.

    I hope that the trend in 2014 will shift towards measuring performance of content, learning to market it better and actually making it better.

  • Daniel Taibleson

    Content marketing is just classy seo….

    All jokes aside, content marketing is link earning, and link earning is (now-ish) the only way to build links without getting penalized by Google. It’s a new game with new rules. Yes, some of the old rules still work…but that doesn’t mean they will for long.

    Every time a market or industry starts trending towards quantity (shorter, faster, cheaper) there becomes room at the top for quality; and that’s exactly what Google wants to reward.

    So write those 2,000 word articles that actually say something new and I bet people will link to it :P