• http://www.redmudmedia.com Ralph

    Whoooaa… watch your page speed there SEL :-)

  • http://www.mongoosemetrics.com Pam

    Scott, great infographic, and thanks for including Mongoose Metrics. I really like the Zero Moment of Truth concept, and 100% agree that marketers need to have the right technologies in place to capture audience interactions to effectively evaluate and evolve campaigns. One thing I’d like to add regarding the selection of marketing technologies is to make sure they can share data, or feed it into a central dashboard. Only by connecting marketing data silos — including website traffic sources, online and offline conversions, sales conversions, etc. — can you gain a complete understanding of your campaign performance and make adjustments based on ROI.

    Pam Achladis
    Mongoose Metrics