• Durk Price

    Great post on the value of agency relationships. I encounter these issues every day from clients that believe they can do it better, faster, cheaper. Still, we win our fair share. Thanks for expressing the realities of the complexities of the online marketing world.

  • http://twitter.com/Kevin_Lee_QED Kevin Lee

    All of the above makes sense. There’s also a strong argument to be made with regard to specialization related to cost of the person (internally or as part of an agency). A seasoned pro can do everything in a campaign, but is that the best use of their time given their salary level and the opportunity cost of what else they could have been doing? Also, agencies can more effectively handle seasonable spikes in workload than an internal team because their talent pool is larger and more specialized (at least at my agency). .

  • reid

    I would add redundancy to the list, as well. If your company can’t afford to hire at least 2 people to do SEM/Social/whatever, you should outsource. What happens if your one employee wants to take vacation? Or, worse, quits? Will you be able to replace that person and have a proper knowledge transfer in two weeks? It’s just safer to hire an agency if you can’t afford to build a team.

  • Pat Grady

    Why did you hate agencies when you were on the inside?

  • http://www.facebook.com/gohawks David Rodnitzky

    Because I felt like they were lazy and not interested in client success! I still believe that many agencies fall into this camp, but I’ve learned that there are some good apples out there.

  • http://www.facebook.com/gohawks David Rodnitzky

    No disrespect taken. The paragraph in italics at the top of the article is a good summary of the point, btw.

  • http://www.facebook.com/gohawks David Rodnitzky

    Great point Reid. The job market is hot right now and its hard to keep SEM folks happy for too long it seems . . .

  • http://www.facebook.com/gohawks David Rodnitzky

    Yep, another point to support the thesis. Thanks Kevin!

  • http://www.facebook.com/gohawks David Rodnitzky

    Thanks Durk. There are some great in-house teams that can do it all faster and cheaper, but it gets harder and harder to do so as the complexity of online marketing increases every day!

  • Itai Levitan

    IMHO, David Rodnitzky is one of the wisest guys in the global SEM industry. Thank you for a very intelligent article.