• http://www.avalancheinternetmarketing.com dangerlarson

    I believe that we’ll find that really esoteric and unlikely multi-keyword-term domains will become exposed as having generally worthless traffic.

    Sure – AdWords added features recently so we can monitor the performance of individual sites where our content network ads are displayed. Poor performers will be weeded out as advertisers become aware of the degree of control and transparency they can/should have.

  • http://www.clickforensics.com Lori Weiman

    We perform search engine audits on paid search campaigns for thousands of advertisers. It is common to see a large number of domainers submitting traffic to advertisers. This traffic ranges from great to poor, and everything in between. A most recent audit revealed more than 50% of network traffic, ~15,000 domainers, submitting traffic to a single client.

    The best course of action is to evaluate your traffic from an independent auditing firm to identify domainer traffic, and weed out the poor performers. You can get a free traffic audit from http://www.clickfraudnetwork.com.

  • http://searchengineland.com Danny Sullivan

    I’d warn anyone not to take the Visual Sciences “direct navigation” figures to mean the same as domaining driven traffic.

    Direct navigation will be anyone reaching a web site by typing in a URL or using a bookmark. Yes, for domainers, direct navigation means that someone got to a particular site by slapping a .com onto the end of the word. But was it domaining traffic when I went to Amazon yesterday by typing in Amazon.com? Not at all. I went to the site directly because I already knew it existed.

    If domainers want to depend on Visual Sciences stats, they’d really need to drill down for the percentage of surfers who went to sites they never, ever heard about before by guessing at a domain name.

    I drilled-down with them one year to discover that when you broke out search, it was only 7-8 percent of traffic and hadn’t dropped. It was the surfing links component that was dropping.

    As for why search percentage is so low, I describe this as the search gap. You often search to find a site the first time. Once you’ve found a good one (say Amazon), you don’t keep searching for it. You directly navigate to it.

    That’s also why calling domaining “direct navigation” is a terrible terms. You don’t directly navigate to cheap-toner-cartridges.whatever. You only navigate, in my view, to sites that you already know exist. That’s the essense of navgiation, after all — you get to a place you know.

    No doubt plenty of people I “domain search,” which is a guess that a site might exist if you slap a .com at the end of a generic term. And that’s clearly a booming industry that absolutely can deliver quality traffic, though it can also be controversial due to the typosquatting domains that get through despite the policies that Google and Yahoo have against them. I think the industry is also not helped by the fact that marketers cannot buy this traffic independently of search or contextual channels as they should, since it is a unique form of traffic that is not the same as these others.

    Seven Mile has a post now adding some more stats on domaining traffic.

  • http://www.kevinham.ws (hris

    Domaining is alive and now that the mainstream press knows there are riches being made, this will only feed the fire. Just as any industry, there are the good, the bad, and the greedy.

    My fear is that it will become more and more difficult to find sites in the haze of parked domains. As a budding domainer myself, I am starting to use a parking service that allows me to add content and even links. Perhaps the trend will be towards again having sites with content and not just parking.

    Type-in traffic is much more than people think, but some domainers also promote/submit their parked domains. I own 2 directories and 4 small search engines and I am seeing a trend lately where people are submitting their parking pages. For the most part these are easy to spot, so I delete them, but I think it’s a sign that parking is changing from squating on domains to accepted business model.

  • http://www.orangesoda.com Mike

    Type-in traffic is a huge player in the industry! It also has very high conversion rates and tends to be a very good traffic source. It will be interesting to see how this whole local product turns out on the net as it is still a little vague.

    One way local businesses can drive additional traffic to their site is through filling out an Online Business Profile with onlineinlocal.com. The promo code “social networking” will get you $100 off the paid service or you can just sign up for the free version.

    I can’t wait to see how all the local stuff pans out. There are MANY companies out there right now trying to capitalize on it. Once someone creates a clear strategy and begins to execute it this thing may blow up for them!

  • http://HollywoodAttorney.com AJ Martin

    Direct navigation is certainly part of the value of a geogeneric domain name but what I find much more valuable is the use of a geogeneric domain name as an EASY url address.

    As an example, if you are an attorney in Hollywood why not advertise locally using HollywoodAttorney.com instead of baxterhsmithlaw.com. If I see your print ad or billboard or tv spot but I need to recall your domain name the next day or next month chances are I won’t recall baxterhsmithlaw.com but I might recall the simple HollywoodAttorney.com name. Since I need an attorney and I am in Hollywood then the simplicity and the direct descriptive definition of a domain name that combines the location with the service has tremendous value for advertising, WOMM and makes it easy to recall.

    The geogeneric domain name can simply redirect to the established corporate URL so you don’t need 2 sites – but if you are willing to put the time and energy into a second site it can double your chances of scoring well in the SEs.

    There are many other advantages to geogeneric domains so to value a descriptive domain name on mere type-in traffic is to miss the greater potential value of the domain…