• OMGCAPSLOCK

    Surely in the hypothesis: “Sending frequent email would significantly increase my conversion rate.” the word ‘frequent’ is redundant? “Sending frequent email would significantly increase my conversion rate over a sustained period.” would be more appropriate for the test.

  • http://www.seorankings.com Wes

    Thanks for sharing your test with us, Brian! This was really helpful for me since this is one area I’m not comfortable with. I tried my first marketing message yesterday to what I consider a decent sized list and have a 2.3% opt-out rate so far. I was promoting an affiliate product which I felt was beneficial to my list. Typically my list only gets notified about new blog posts, which is about once per week. My opt-out rate for those emails is always well under 1%.