Report: Yahoo Top Search Performer On Mobile Web
Apr 21, 2009 at 9:37am ET by Greg Sterling
Gomez, Inc. and dotMobi have joined together to rate mobile sites across several verticals according to how well they perform on the mobile internet. The criteria and ranking methodology used included the following benchmarks:
- Discoverability – how readily a consumer can find the mobile Web site using different URLs.
- Readiness – how well the mobile Web site renders on popular mobile devices.
- Availability – the percentage of successful transactions or the availability of a Web page.
- Response time – how long each page takes to download and the duration of an entire transaction.
- Consistency – how well the mobile Web site performs on different mobile carriers, in different geographies and time frames.
Here are the results for the search category:
The overall “winner” was Yahoo. Here are the results in the other two categories examined:
As the five criteria above suggest, this study measured overall mobile web performance. What’s not immediately clear is whether the Yahoo site that won is the recently launched (and much improved) Yahoo Mobile or the “old” mobile oneSearch. My sense is that it’s the old oneSearch because this study was a few months in the making.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: Mobile, Search Engines: Mobile Search Engines, Top News, Yahoo: Mobile & Go sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- krigsi said " Nice article. FYI, it should be noted that improperly nested and unclosed tags can cause all sorts o"
- digitalalex said " My vote is for: Keyword matching issues Round-up of amazing PPC tactics Quality Score tips Thanks, -"
- richardbaxterseo said " I have a strong preference for link building and front end development best practices (build a bette"
FREE DAILY SEARCH NEWS RECAP!
SearchCap is a once-per-day newsletter update:
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Munich – March 23-24, 2010
- SMX Toronto – April 8-9, 2010
- SMX Sydney – April 22-23, 2010
- SMX Advanced London – May 17-18, 2010
- SMX Advanced Seattle – June 8-9, 2010
- SMX East – October 4-6, 2010
- SMX Stockholm – October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Excel Tips & Tricks for PPC Success – March 18, 2010
- Paid Search and Big Brand Marketing – March 30, 2010
FOLLOW US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- Searchviews
- Paul J. Bruemmer on Search
- Live Search Webmaster Center Blog
- SiteLogic – Marketing Logic
- Google Operating System
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2010 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
