• http://www.couponcabin.com Jeremy

    Great, great post. I might be missing something, but the second paragraph’s statement that “… 44 percent of ALL searches (total volume) in the US will be generated by smartphones …” does not appear to be true.

    Per the first paragraph and the primary article from Google Mobile Ads Blog, the projection is 44% of searches for “last minute gifts and store locator terms will be from mobile devices”.

    The second paragraph might need to reconsider use of the word “smartphone” which is a subset of “mobile devices”.

    Hope this helps.



  • http://screenwerk.com Greg Sterling

    Of all searches generated for store locators and lastminute gifts that is . . . Sorry if that wasn’t clear.