Google adds forecasting and trend data for existing keywords in Keyword Planner

Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.

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Advertisers can now get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. If you haven’t checked out this feature in Keyword Planner, it’s worth taking a look.

import keywords from adwords into keyword tool for forecasting

After clicking on the “Select from account” button shown above, there is an option to select Campaign or Keyword from a drop-down. After making your selections, the tool offers performance forecasting and various looks at search volume trends.

In the performance forecast screen, you can see how changes in bids could affect performance for the campaigns or keywords selected. A quality indicator is based on the amount of data already available in the account.

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The search volume trends screen shows overall average monthly searches, as well as search volume trends broken out by device and location. If there is competitive domain data available, Google will also show that trend data at the bottom of this view.

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You can also see the forecasted impact of adding new keywords. After adding keywords by clicking on the New keywords option in the left menu, you can choose All keywords, also in the left menu, to see the daily forecasts for the existing and new keywords combined.

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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