Google AdSense Launches Site Authentication Feature

Jul 17, 2007 at 4:13pm ET by Barry Schwartz

The Inside AdSense blog announced that they have launched a new feature named “Site Authentication.”

The Site Authentication feature enables you to give the AdSense crawler access to your password protected pages. All you need to do is provide AdSense with a username and password. Then the AdSense crawler will gain access to those protected pages and be able to serve up relevant ads based on the content.

The Google AdSense help section describes how to set it up:

To create authentication parameters for your pages, follow the steps below. Most of the steps require you to take action using the Sitemaps and Webmaster resources provided below:

Create an authentication rule by accessing the Site Authentication feature in your account, located under the AdSense Setup tab.
Log into Sitemaps using your Google Account. You must be using your Google Account in order for any changes you make in Sitemaps to be reflected in your AdSense account.
Add a site to your account by following these instructions.
After you’ve followed the instructions, on the next page, choose the Verify your site link under the >> Next step section. If you can’t find it, then go back to the Sitemaps homepage and then follow these directions. - To learn about the two specific types of verification, see verify using META or verify using HTML. - To learn more about verification in general, see the Webmaster Help Center.

If you’re having problems, see the Webmaster Help entry on errors for assistance.

Note: If you don’t see the Site Authentication feature in your account, it is likely because you haven’t transitioned your AdSense login to a Google Account. If this is the case, please update your login.

Google has been beta testing this feature for a while now.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

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Aaron, July 22nd, 2007 at 3:45 pm ET:

Thanks for sharing - this should help with the whole Adsense-providing-relevant-ads thing. However, sites with forums should use it with caution due to the lack of content control.

Are you guys going to the blogging conference - Postiecon - in Vegas in November? If not, check it out.

Did I mention it’s in Vegas? :)

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