Google Advice On When To Submit Reconsideration Request & How To Clean Your Link Profile

google-webmaster-tools-video-1330350240Google posted a new article today answering common questions about submitting reconsideration requests and managing your backlink profile.

Google Search Quality representatives, Kaspar Szymanski and Uli Lutz, co-authored the article, going through the more common questions on this topic.

Google says you should really only submit a reconsideration request when you receive a manual penalty but if you are unsure if you have a manual or algorithmic penalty, submitting the request “is fine,” Google said.

Other tips include:

  • Only submit the reconsideration request after you take action to fix the issues with your site.
  • Use Google’s “links to your site” report within Webmaster Tools to analyze bad links pointing to your site.
  • Remove bad links by disavowing them, nofollowing them and having them completely removed.
  • When submitting a reconsideration request, provide a detailed explanation of what you changed and why.
  • Responses for reconsideration request can take a few days but may take much longer depending on the site and current workload.
  • Googlers review each reconsideration request manually.

For more details, check out the article at the Google blog.

Related Stories:

Related Topics: Channel: SEO | Google: SEO | Google: Webmaster Central | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • SEO Expert – Rahul Trivedi

    So can any one tell me whats the benefit to submit reconsideration request?

  • Josh

    I would ask an SEO Expert…

  • Illogicalthinker

    I am pretty sure the definition is defined in the title “Reconsideration Request”. Therefore I will assume you have had poor luck with it. It’s actually a really great tool. If your “Seo Foundation” is built on sand though it might make this tool pretty ominous. Anyway, its great for reconsideration after a malware attack, a poorly devised strategy, or even when recovering from old techniques suddenly getting targeted by the latest algorithm updates. The bad part of it, is you have this reward hanging on string in front of you, and sometimes it can be hard to determine the means to obtain that reward.

  • Stephen Moyers

    Nice post! it’s really great to know that Googlers are reviewing each reconsideration request manually which is really needed. All points must be considered while submitting the reconsideration request. I must say really a powerful tool to let the Google know after cleaning your bad backlink profile.



  • hawaii007

    Google has said do not submit reconsideration request unless you have a manual penalty applied to your site. Not sure what Barry Schwartz is talking about.

    If your site was hit in the last penguin 2.0 update only thing to do is work on your link profile and pray. I did submit one minor site of mine to Google and they wrote me back saying nothing they can do, as their was no manual penalty placed on my site.

  • Eric Muhanji

    Submitting a recon request when there is no penalty letter seems pointless to me. If its an algo penalty then you should just cleanup your back links surely.

  • Miguel Silva Rodrigues

    I recommend reading the original blogpost carefully; there are some oversimplifications here. Particularly regarding the order of the removals and the manual review of every request.

  • Miguel Silva Rodrigues

    only requests where manual action has been taken at some point

  • Miguel Silva Rodrigues

    Indeed. Although if someone didn’t yet register their site at Google Webmaster Tools, then they might have missed a notification about a manual action being taken, in which case the immediate submission a reconsideration request will let them know if manual action has been taken.

  • Miguel Silva Rodrigues

    There’s one exception: if someone didn’t yet register their site at Google Webmaster Tools, then they might have missed a notification about a manual action being taken, in which case the immediate submission a reconsideration request will let them know if manual action has been taken.

  • SEO Expert – Rahul Trivedi

    You should have to be…. :)

  • Jim Willoughby

    I am VERY non technical. I want to have my Google Contacts sync’ed with my iphone 4S constantly. How do I sync using icloud?

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