Google AdWords Allows Advanced Mobile Targeting & App Downloads

The Google AdWords blog announced new targeting and ad features for the mobile search ad product.

The first feature allows you to specify the device type and carrier you would like to target your ads to. The device type options include iPhone/iPod Touch, Android and Palm WebOS. The current carriers targeting is Canada or Unites States and includes Rogers, Telus and Bell in Canada and AT&T, Verizon, Sprint, Nextel, T-Mobile, Metro PCS and Cricket.

Here is a screen shot from the AdWords console:

AdWords Google

In addition, Google is now allowing advertisers to automatically market their apps as direct downloads in the iTunes App Store or Android Market via AdWords. The ad will also say “Download” in the text automatically. Here is how Google explained it:

Starting today, we’re also making sure that ads linking to mobile app downloads will automatically appear only on devices that offer those apps. Plus, the ad will display a ‘Download’ link instead of a URL. Simply include ‘itunes.apple.com/’ or ‘market.android.com/’ followed by the app name in the ad’s visible URL, and it will automatically display as ‘Download iPhone App’ or ‘Download Android App.’

Clearly, these targeting options are becoming more and more important as more and more consumers buy and use smart phone devices and access the mobile web.

Related Topics: Channel: SEM | Google: AdWords | Top News

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.decentreview.com/blog MarketingJamie

    Great News, Thank you for posting this Barry. Ill definitely include this on my blog. (http://www.decentreview.com/blog)

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide