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Google opens Customer Match to Shopping Campaigns
Advertisers will be able to retarget customers with product listing ads.
Customer Match for Shopping builds on the offering already available for search text ads, Gmail and YouTube that allows advertisers to upload customer email lists into AdWords that can be matched against signed-in Google accounts for ad targeting and bidding.
Advertisers can segment their customer lists, upload them into AdWords audiences and remarket to those audiences already familiar with the brand.
Google says Customer Match for Shopping will roll out generally later this summer, but you can sign up here for the beta now.