• http://searchmarketingcommunications.com Tim Cohn

    Q: What’s to stop Google from cherry picking blekko’s most popular features and baking them in overnight?

    A. Nothing.

  • http://2helixtech.com matthiaswh

    Tim – that is true, and was the first thought I had when I learned about Blekko. Google could EASILY generate slash tags. They won’t at this point because there would be an uproar, unless they bought out Blekko. Where Google would probably fail (based on their history) and Blekko might succeed is the social aspect of it all.

    Greg – I don’t think this comparison is fair. I thought the same thing during my first few searches on Blekko a few months back. The relevance is nowhere near where Google is today. It’s actually very reminiscent of the state of search from years past.

    However, Google’s selling point is the excellence of its search algorithm leading to super relevant results. Not only is Blekko over a decade behind in developing their algorithms, but they haven’t made that the focus. To compare Blekko searches without slashtags to Google’s search is to ignore their main feature. Yeah, it takes a little bit extra effort to search “elections /news” or “world series /sports”. Blekko is banking that its users won’t mind a few more keystrokes (ironically, Google Instant was created to save a few keystrokes).

    The only way to draw a comparison of results is to incorporate slashtag usage. Granted, overall Blekko might still not come out the winner – some 10+ years of engineering search makes a big difference.

  • jessie r

    Blekko is definitely a cool new search engine. The slash tag feature is unique and gives it an edge that people will be interested in. However, I do not think it will ever reach the popularity of Google due to it’s complicated nature. I think Google’s greatest strengths is it’s simplicity; it’s so easy anyone can use it to it’s full potential. Blekko is not like that.

    Coming from someone who doesn’t have a lot of time on her hands, having to learn how to use a search engine does not appeal to me when I have Google available. Of course I took the time to learn about Blekko, but I’m in the industry. I don’t think the average person will want to do that.

    I’ve done some research and I think the best new search engine is Bweezy. Similar name, but very different from Blekko. Bweezy offers Google results, which I love. It also lets you open search results in the same window as the search, which eliminates the need to open a ton of tabs! I’d check it out if you’re into new search engines.