• davidquaid

    You nailed it again (as always) Eric.

    “Clear tactics give away the game”

  • Doc Sheldon

    Great points, Eric. I’m constantly amazed by the number of people that fail to understand why Google HAS to be so circumspect.

    I also loved this line from your G+ post: “… the fact that SEOs are often asking about tactics, and Google is speaking about principles.” That’s it, in a nutshell!

    If only common sense were more common.

  • Guest

    In a perfect world, off site SEO shouldn’t really exist. Links would be built almost exclusively as a consequence of a great content marketing and PR effort. Unfortunately we are not in a perfect world, but the direction is clear.

  • Guest

    In a perfect world, off site SEO shouldn’t really exist. Links would be built almost exclusively as a consequence of a great content marketing and PR effort. Unfortunately we are not in a perfect world, but the direction is clear.

  • http://www.dpom.co.uk/ Brett Dixon

    Great post! I hope it helps some SEOs start understanding better: Im sooo tired of reading the “Google Hates SEO” posts.

  • Trish Anderson

    This is really good logic. I think of all the people who complain about Matt Cutt’s web-master video series and now see his answers and their complaints in a new light.

  • eDigitalFields

    Yes, you are right. It’s time to work on strategy for SEO rather using tactics that already Google is treated as spam.

  • Motupally Pavan

    I agree with these lines ” The best thing to do is to understand the principles they are espousing, take them to heart, and then focus on producing great stuff and promoting your business (and its content) very effectively “…because , i am the best real time experienced person by implementing ( building author profile ) this i got good result ….but still some where i am confusing on link building strategies to get top SERP… without doing these ( above mentioned ) tactics , how can we get top position in organic results ? can any one can help on this , how we can do this strong link building to get top SERP ?

    Thanks in Advance…..Cheers!!!

  • Eric Muhanji

    The SEOs who post these questions act like Google owes them a living but big G answering just feeds spammers. I was very surprised when Matt Cutts gave a green light on guest blogging in a webmaster help video which led to a scramble on that tactic. As the song says “you say it best they say nothing at all”!

  • HoggRob

    I think the reason SEOs focus on tactics is because that’s what differs them from PR, marketing and web dev.

    We need our little specialties or else we lose to our clients other, and likely more established, agencies.

  • Syed Zain

    Good Explanation Eric, But Eric i would just show you an example “We all are tired of Spammer on our blogs so we use some captcha or some other plugins to stop spammers and we get success as well. but it is not mean we do remove Comment Section from blog, because we know if we did we would lost comunication with our viewers and more we will face”. Same as for Google it is not creating anything to stop spam but it is Turning SEO off. it is understood thing.