The Google Dance Is Back

Vets in the SEO space remember the “Google Dance,” how search results used to jump around on a monthly basis as Google rolled out algorithm changes. The dance eventually died, but now it’s back.

My latest column over at our Marketing Land site, The Return Of The Google Dance, covers how the dance has made a comeback.

The column takes you through the history of the old Google Dance and how we’ve returned to a monthly “Panda Dance.” It also explains how the results at Google may dance for other reasons that Google doesn’t announce, like refreshes of the Penguin or Top Heavy updates.

I wanted to make sure people who only read Search Engine Land also got a heads-up about this shift, because I think it’s really important. It’s also a nice opportunity to explain why I might write the occasional “big picture” piece on search marketing on our sister-site Marketing Land.

Marketing Land’s Search Marketing Column

Marketing Land is designed to appeal to a broader internet marketing audience than Search Engine Land does. General internet marketers do need to know about major trends in search marketing, since that’s a part of internet marketing.

I’m one of several columnists for the Search Marketing Column at Marketing Land that aims to ensure internet marketers are getting the general search education they need. For me, it’s especially a chance to stretch out and discuss a broader search trend, perhaps in a way that’s accessible to both newcomers and search veterans.

If you’ve missed them, here are a few other big picture columns that I’ve done over on Marketing Land since the column launched are:

If you already take one of our many search marketing columns here, I’d highly recommend taking the search marketing column from Marketing Land, as well. You won’t be disappointed. Be sure to also check out Marketing Land overall, because just as internet marketers need to know search, search marketers need to know internet marketing.

And don’t worry — if you follow Search Engine Land on Twitter, Facebook or Google+, any Marketing Land stories that seem especially relevant to our search audience here are shared. You can also take our SearchCap newsletter to get a daily recap of headlines from both Search Engine Land and Marketing Land, as well as stories from around the web.

Related Topics: Channel: SEO | Google: Panda Update | Google: Penguin Update | Google: SEO | Stats: History


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • Funny Jokey

    Well literally speaking somewhat i love google dance… it helps me bounce back where i was ;)

  • Maggie

    Hi, do you think the panda dance would affect Google ads?

  • boblaw

    The “Dance” returned when personalized search results (and +) were injected into search.

  • Pawan Mandav

    I think now “Dance” is working but my question is it is working only personalize result or overall ranking?

  • Josh Mady Fernandez

    Im finding this hard to believe maybe cauze i dont want to believe it. Wepages are still getting indexed pretty fast though. And also about the onpage and offpage optimization i just did a blog post on how they are now 50/50 and also talking about the end google dance here

    Please tell me whether i am wrong or right because so far personally i havnt seen any off my posts bouncing back n forth.

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