Google Does Away With “Sponsored Links” Label, Now Ads Are Labeled “Ads”

A month ago, Google began testing labeling the AdWords ads as “ads”. Prior, Google labeled those AdWords ads as “sponsored links,” which is how they have been named for as long as I can remember.

Today, it seems like everyone should now be able to see the AdWords listings labeled as “ads” as opposed to “sponsored listings.” Google has yet to confirm this, but based on my tests and asking around – the AdWords listings appear to be “ads” for all searchers. Google did however confirm the test a month ago. I’ll update this post with additional details as I get them.

Here is how the ads look now:

Google Ads

Here is the old “sponsored listings” label:

Google AdWords Changing "Sponsored Links" To "Ads"

I should note, Gmail ads are still labeled “sponsored listings,” as well as on other properties.

Hat tip to Ben Edelman for spotting this.

Postscript: Google has confirmed this rollout. The rollout is only on English language domains for now, but will roll out to additional languages in the future. A Google spokesperson said:

Yes, I can confirm this rollout. We are always experimenting with the look and feel of our search result pages, including the delivery of relevant advertising. This is on English language domains now and rolling out to all languages and domains.

Related Topics: Channel: SEM | Google: AdWords | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide