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Google Fans Throw Eggs At Houses Blurred In Google Street View

BlurredSome people who chose to blur their houses on Google Street View in Germany received an unexpected real life blurring: Google fans who threw eggs at their homes.

Deutsche Welle reports that on Saturday, several homes in the Bergerhausen area of Essen that opted to be blurred were hit with eggs. “Google’s Cool” notes were also taped to their mailboxes. Der Westen reports similarly, in German here. Neither gives the exact number of homes involved nor are pictures of the eggings posted.

To the right, an example of one of the blurred homes in the area.

Google Street View launched in Germany this month, initially with images of the small town of Oberstaufen and then last week in 20 major cities, including Berlin, Hamburg and Munich.

Concerns about Street View led Google to allow people to blur their homes before the service went live (usually, this is something only allowed after-the-fact). About 3% of the households in Germany (2.89% or 244,237 in all) choose to blur their homes.

I asked Google about the incident and received this response:

We respect people’s decision to opt out and by no means consider this to be acceptable behavior.

For more background about Google Street View and some objections to it around the world, see our Google Maps Privacy: The StreetView & Wifi Scorecard article.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.