Google: Hold Off On Creating Business Profiles On Google+, “Non-User Profiles” Will Be Shut Down

Tonight Christian Oestlien, the Ads Leads for the Google+ Project, posted a message along with a brief YouTube video about future Google+ plans on his Google+ account.  The video is just over a minute, but Christian covers a variety of topics.  The most important of which is that users should refrain from creating business profiles.

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In the video he states that:

“We have a great team of engineers building similarly optimized business experience for Google+.  We’re very exited about it and hope to roll it out later on this year.  It will include things like rich analytics and the ability to connect that identity to other parts of Google that businesses might use on a daily basis, like AdWords.  So we are asking people to hold off on using consumer profiles to get a business identity on Google+”

He then mentions that there will be a test group of “non-user entities” (aka brands, corporations, places) who will be selected.  To sign up for this test follow the instructions here.

So what if you have already set up a Google+ profile?  Well, his Google+ update states that a Google Policy team will shut your profile down:

“The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles.”

So unless you are ok with setting up a Google+ business profile that will get shut down, all you can do is apply to be in the test group for “non-user profiles” and sit tight.

Postscript from Greg Sterling: Oestlien was interviewed about this subject in AdAge. He said that companies like Ford and MTV that already have pages that are being actively used won’t be taken down. In effect they’ll be “grandfathered” in:

Ad Age: So it seems Ford will be able to maintain its page and will be part of the test?

Mr. Oestlien: Yes. There are a subset of businesses that have been actively involved since the start — including Ford.

Ad Age: Which other big companies have been active on the site?

Mr. Oestlien: MTV. Some charities in Europe, and, of course, some of the online tech blogs like Mashable.

Ad Age: So will these guys also be part of the test?

Mr. Oestlien: Not just companies that have already set up pages. But also a lot of great businesses like Dell. They don’t have page up, but they’ve been hosting hangouts with our user-base.

Related Topics: Channel: Social | Google: Google+ | Top News

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About The Author: is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • http://www.layneheiny.com Layne

    Has any ‘business’ account actually been shut down? Is there evidence supporting the statement or are we just taking this in good faith? After all, there is a quite a growing list of business accounts showing up on G+

  • Greg Finn

    This was just announced tonight, haven’t seen anything shut down yet. I know that Facebook has always been very diligent in killing off non-profile entities that had set up profiles and don’t expect it to be different with Google.

  • http://uk.linkedin.com/in/sdhampton javacofe

    so does this mean SE land will pull its +profile?

  • http://www.netbuilders.org willspencer

    My cousin Free Viagra is really going to be inconvenienced by this!

    I wonder what the cost structure for business accounts will be…

  • http://jdavidgoodman.net Dave Goodman

    They pulled a bunch of accounts this morning. TNW, Mashable.. but many are still there.

  • http://searchengineland.com/ Danny Sullivan

    Both TNW and Mashable are still there, when I look.

  • Awhellnawnamouse

    Would be nice if they offered some support to existing (large) Adwords accounts.

    Lack of support renders many of their so-called “business tools” unfit for enterprise usage.

    Even if it’s paid support…I guess.

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