• http://www.paulbruemmer.com/ Paul Bruemmer

    Thanks for sharing Barbara, love the insight and the takeaways!!

  • http://www.aomservices.com/ Derek Abbring

    Great post!

  • Chase Anderson

    I suspect a deeper purpose for knowledge graph integrations into the algorithm itself. Would it be nice to know when SEL (For example) is relevant to social media marketing or content marketing because some guest authors on the site are from those industries?

    What about a local plumbers who did a post about electrical repairs, isn’t helpful to know that the owner is a certified electrician?

    Isn’t knowledge graph just Google trying to make the real world connect to the search world in a way that becomes impossible to ‘trick’. If you have to be an actual expert in order to see higher rankings in your field, isn’t that a better experience long term?

  • Max Winkleman

    The other day I googled “Grateful Dead Beer” … Then a few minutes later, I googled “Home dehumidifiers”. I was logged in with my account and those searched happened maybe five minutes apart.

    In my results for Home dehumidifiers, I had links to Grateful dead related content that had nothing to do with what I searched for. I hit refresh, and those links were still there. I googled again, and different Grateful dead links showed up.

    Hummingbird doesn’t make any sense to me, yet.

  • http://www.rokitseo.com/ Jon Cline

    This is awesome! Thank you!

  • http://www.imarketsolutions.com/ Matt Dimock

    A great read. Love it when I stumble upon these little intellectual gems …

  • http://blackhatpwnage.com/ igl00

    Love it!

  • http://blackhatpwnage.com/ igl00

    Love it!

  • http://www.ematters.nl/ Arjan Bakker

    Tnx for sharing!

  • http://www.ematters.nl/ Arjan Bakker

    Tnx for sharing!

  • Andrew Plant

    Google is basically building an interactive encyclopedia linking search queries to real world objects. They say they are moving from a search information engine to a knowledge engine. To me it just shows how much businesses need to supply content that informs and educates at all levels of the buying cycle.