• http://www.onefeed.co.uk/ Onefeed

    I can see this being a brilliant new feature for all PLA merchants. I can’t wait to see it over here in the UK. We manage over 100 PLA campaigns and something that we care about more than anything is ensuring we are getting traffic on the right products and minimising on the less perfroming products. With this level of reporting and API access it will defintely make it easier for us to manage this and continue to see incremental improvement.

    Essentially this change to the way you can optimise your adgroups / labels etc will scare a lot of clients and the levels of complexity to all this is gonig to cause more headaches for inexperienced clients. We’ve designed our own management suite for the PLAs and setting the bids in the adwords labels makes this a hell of a lot easier to manage as we can see product level click and cost data already. I’m not usre if we’ll ever see the need to change the way we work, even with these new changes. The API clicks costs data integration will of course be necessary.

    We’ve seen some awesome results with the PLAs this year. Here’s some more info about how we work with this area: http://www.onefeed.co.uk/onefeed-customer-case-studies-and-success-stories/

  • Eric Eaton

    On one hand, I’m excited that Product Listing Ads aren’t going to be such headache to manage any more. My one reservation about this is a big one: by making it more accessible, achieving the same ROI is surely going to be a lot harder to pull off. More people being able to manage it effectively means more competition, and more competition means rising costs. Considering one of the core reasons PLAs work is that they’re so cheap, this worries me somewhat.

  • Eric Eaton

    On one hand, I’m excited that Product Listing Ads aren’t going to be such headache to manage any more. My one reservation about this is a big one: by making it more accessible, achieving the same ROI is surely going to be a lot harder to pull off. More people being able to manage it effectively means more competition, and more competition means rising costs. Considering one of the core reasons PLAs work is that they’re so cheap, this worries me somewhat.