Google & Microsoft Share Advice For Webmasters, SEOs

The ever-helpful teams writing for Google’s Webmaster Central blog and Microsoft Live Search’s Webmaster Center blog have published a variety of videos and presentations this week in the name of helping webmasters and search engine optimizers.

On the Live Search blog, Nathan Buggia recaps his SMX East presentation on Webmaster Guidelines, shares the slides from his talk, and expands on topics such as paid links, cloaking, and website penalties. He shares some detail on how Live Search handles paid links:

Essentially we look at each link individually to understand the degree to which the site is really endorsing the link. So, while we most likely will not ban your site for buying or selling a few links, it is also likely that they may not actually end up providing any value either.

In a separate post, Nathan also shares his presentation on URLs and Domains. A third post recapping Live Search’s SMX East talks is promised, but hasn’t been published yet.

Meanwhile, over at the Google Webmaster Central blog, the team has created a presentation called “Google for Webmasters.” It’s geared more toward beginner webmasters and covers Discoverability, Accessibility, Ranking, Webmaster Central, and Other Resources. The presentation dedicates an entire slide to emphasizing — or, more accurately, de-emphasizing — the importance of PageRank, and another slide answers the common question, Why do rankings change?

Google Webmaster Presentation

You can see the full slide presentation, or watch a handful of separate videos on the Webmaster Central blog.

(Pssst. Yahoo, where are your slides from SMX East?)

Related Topics: Channel: SEO | Google: SEO | Google: Webmaster Central | How To: SEO | Link Building: Paid Links | Microsoft: Bing SEO | SEO: Domain Names & URLs | SEO: General

Sponsored


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide