Google

Google Non-Mobile Friendly Icon Being Testing In Mobile Search Results

Google is testing a new icon in the mobile search results that symbolize when a search result links to a page that is not mobile friendly. The icon is a mobile smartphone with a slash through the phone. Here is a picture from @malcolmcoles:

google-not-mobile-friendly-icon-ios-1413201893

This is compared to what Google was testing a couple weeks ago with a mobile friendly icon in the mobile Google search results. That looked like this:

google-mobile-icon-serps

Google is clearly testing to see if they see a better response from searchers either from showing a mobile friendly icon, a non-mobile friendly icon or no icon at all.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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