• http://www.onlineshoes.com CarrieEller

    Interesting, I see these type of recommendations in the apparel category as well for “hoodies”, “jeans” & “kids shoes.” Mostly, there are manufacturer recommendations, but in the case of “kids shoes,” the Children’s Place retailer is listed. This appears to be an attempt by Google to facilitate the searches path to buying through the much talked about “Search Funnel” & to increase the number of searches on Google that will result in potentially more paid clicks. It could be a benefit to a searcher and to retailers carrying the brands recommended who also participate in paid search on Google from the click of the more general search phrase recommended brand to the resulting recommended brand SERP.