Sign up for weekly recaps of the ever-changing search marketing landscape.
Google Now Working With Click Forensics
Google allies with click-fraud-detection firm Click Forensics from ComputerWorld reports Google has now agreed to work with Click Forensics to aid in the detection and reporting of search ad click fraud.
Specifically, Google said they would now accept click fraud submissions through the product, FACTr. FACTr is a product Click Forensics created with the help of Yahoo to gather and submit click-quality reports. Google will now be accepting these reports electronically, hopefully streamlining the process for advertisers to get refunds for approved click fraud. Looksmart and Miva are also now accepting them, along with Google, in news that Click Forensics announced last week.
As you may remember, Google and Click Forensics have not always seen eye-to-eye. But this is a nice step to see from both parties involved. As a matter of history, Yahoo partnered with Click Forensics back in March of this year.