Google officially drops the Knowledge Graph snippet overlays over low usage

After 2 1/2 years, Google has dropped the search snippet feature.

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Google has confirmed with Search Engine Land that they have removed the Knowledge Graph snippet overlays or drop-down menus from the search results. The feature was removed “due to low usage,” a Google spokesperson has told us. Google told us they have “retired this feature” since it was not used as often as they would have liked.

The Knowledge Graph popup in the snippets first launched in January 22, 2014. So after two and a half years, Google decided to drop the feature.

Here is a screen shot of what the feature looked like and did:

google-knowledge-graph-overlay

It was first noticed as being removed by RankRanger on November 3, 2016.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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