Google officially drops the Knowledge Graph snippet overlays over low usage
After 2 1/2 years, Google has dropped the search snippet feature.
Barry Schwartz on November 8, 2016 at 4:17 pm | Reading time: 1 minute
Google has confirmed with Search Engine Land that they have removed the Knowledge Graph snippet overlays or drop-down menus from the search results. The feature was removed “due to low usage,” a Google spokesperson has told us. Google told us they have “retired this feature” since it was not used as often as they would have liked.
The Knowledge Graph popup in the snippets first launched in January 22, 2014. So after two and a half years, Google decided to drop the feature.
Here is a screen shot of what the feature looked like and did:
It was first noticed as being removed by RankRanger on November 3, 2016.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.