All the AdWords & Google Analytics changes announced at Google Performance Summit 2016

At Google's annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.

Chat with SearchBot

google adwords performance summit logo

Today at the Google Performance Summit, Google announced a wide number of changes to AdWords & Google Analytics, including new “mobile-first” bidding support, “Promoted Pins” to put advertisers on Google Maps, longer text ads and more.

Google Performance Summit is Google’s annual event for key AdWords and Google Analytics customers, where new features, product plans, research and more are shared. Today’s opening keynote covered all the major announcements, which are covered in our formal stories:

You can find the keynote here (jump to 28 minutes in):


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Get the must-read newsletter for search marketers.