Google Previews New Look for AdWords Interface
The most significant change to functionality is the introduction of “campaign types” — depending on the type of campaign it is, you will see different options. The idea is to keep the interface simpler when your campaign is simpler. If you are creating a search network campaign, you can select Standard, All Features or Product Listing Ads. Standard means text ads showing on search results; All Features includes all features and options for the search network; and Product Listing Ads is customized for using this type of AdWords extension.
Generally speaking, the interface looks lighter — lighter greens with white or lighter grey backgrounds.
The company says it is putting the final touches on the redesign and will launch it “soon”.
(Some images used under license from Shutterstock.com.)
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