“Google Promotion” Now Used To Flag Google’s Bourne Ultimatum Video Ads

Google has just informed me that they have added the label “Google Promotion” to the Bourne Ultimatum video ads they have been running. They said they made this change to “make it more clear that this is not one of our objective search results or an ad, but an experiment promoting Google products.”

Here are before and after screen captures:

Before the “Google Promotion” label: Image ad on Google.com

After the “Google Promotion” label: Google adds "Google Promotion" to Video Ad

Notice at the top right, Google has added the label, “Google Promotion.”

Related Topics: Channel: SEM | Google: AdWords

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://cohn.wordpress.com Cohn

    If that wasn’t grey enough for you this might be:
    http://www.google.com/bourne

    Where do the rest of us sign up to have Google redirect traffic to our sites?

  • jeremy mayes

    “this is not one of our objective search results or an ad, but an experiment promoting Google products”

    Not an ad, we’re just promoting our products using an ad like feature.

    An ad is an ad is an ad.

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