“Google Promotion” Now Used To Flag Google’s Bourne Ultimatum Video Ads

Google has just informed me that they have added the label “Google Promotion” to the Bourne Ultimatum video ads they have been running. They said they made this change to “make it more clear that this is not one of our objective search results or an ad, but an experiment promoting Google products.” Here are […]

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Google has just informed me that they have added the label “Google Promotion” to the Bourne Ultimatum video ads they have been running. They said they made this change to “make it more clear that this is not one of our objective search results or an ad, but an experiment promoting Google products.”

Here are before and after screen captures:


Before the “Google Promotion” label:
Image ad on Google.com

After the “Google Promotion” label:
Google adds "Google Promotion" to Video Ad

Notice at the top right, Google has added the label, “Google Promotion.”


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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