• http://www.nevermoresearch.com mwilton13

    Nice post Greg, I like the visuals. Curious to know how many G+ friends you have in your local area. I am speculating that a person with a lot of influence from local friends might be far more greatly impacted.

    I think ultimately it’s going to come down to the kind of content people are engaging with on G+ or with the +1 button. I don’t imagine a lot of people getting too hyped and sharing about many of the services you’re searching.

    I think if/when we see the integration of G+ and Places we will see the impact. Imagine if the reviews your friends left for a pizza place, Toyota dealer or the like showed up as part of your search experience? I think until we start seeing things like that, we won’t see any major impact on local search in the new format.