Google Shifts Search Ads Closer To Free Results

Aug 6, 2009 at 9:08am ET by Barry Schwartz

James Carswell noticed that Google, on some browsers, has shifted the search ads on the right hand side of the search results page, closer to the free (organic) results. I personally was able to replicate this change, by comparing Firefox to Safari and posted a video illustrating the change.

In the video below, you will first see the Firefox browser, with the ads closer to the organic listings. Notice, when I expand the browser’s width, the ads don’t move to the far right, like it does in Safari (i.e. the old way). Here is that video:

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Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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ONE COMMENT ON Google Shifts Search Ads Closer To Free Results

Periscopix, August 12th, 2009 at 1:11 pm ET:

We are now seeing the SERPs layout change across all browsers. Looks like the test was successful.

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