Google Shows Movie Trailers Right In Its Search Results

If you’re searching for movie information on Google, you can now watch trailers right in your search results.

Google posted about the change this afternoon, saying that a new “trailer” button will appear on searches for specific movie titles, and on queries like [showtimes nyc] or [movies nyc].

On that more generic type of search, Google offers a list of movies with corresponding trailer buttons, like this:

google-movie-trailers

Clicking a button brings up the trailer in a full-screen pop-up window, with the video coming from a “Googlemovietrailers” YouTube account. The YouTube trailer page is unlisted and only accessible if you have the URL.

This seems, to me, like a very Bing-ish “decision engine” type of search result change, and I wouldn’t be surprised at all to see Bing follow suit in the future. At the moment, a similar movie-related search on Bing brings up local results for nearby theaters along with a separate list of movies playing in my area — but no trailer links.

Related Topics: Channel: SEO | Google: Rich Snippets | Google: Web Search

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://twitter.com/ItsHogg Jon

    Soon there will be one page on the internet: The Google search result page

  • http://www.facebook.com/chiefra Arthur Radulescu

    This is only valid in the US, in other countries / languages Google doesn’t offer the trailer link :)

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