If you’re searching for movie information on Google, you can now watch trailers right in your search results.

Google posted about the change this afternoon, saying that a new “trailer” button will appear on searches for specific movie titles, and on queries like [showtimes nyc] or [movies nyc].

On that more generic type of search, Google offers a list of movies with corresponding trailer buttons, like this:

Clicking a button brings up the trailer in a full-screen pop-up window, with the video coming from a “Googlemovietrailers” YouTube account. The YouTube trailer page is unlisted and only accessible if you have the URL.

This seems, to me, like a very Bing-ish “decision engine” type of search result change, and I wouldn’t be surprised at all to see Bing follow suit in the future. At the moment, a similar movie-related search on Bing brings up local results for nearby theaters along with a separate list of movies playing in my area — but no trailer links.

Related Topics: Channel: SEO | Google: Rich Snippets | Google: Web Search

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