Google is now showing a new feature for some navigational searches named “pages similar to.” I noticed this a few hours ago from my office, where I searched for [search engine land] and at the very bottom of the search results, Google showed me a section named “pages similar to.” Those results contained four links to related web sites in our industry, with a hyperlink by the name of the site, with a short one line description and the URL in green. Also, the “pages similar to” text linked to a ‘related command; in Google.

Google confirmed this is something they are now launching. They said they hope to write about it tomorrow. As an FYI, I do not see the new “pages similar to” feature from my home.

Here is a screen shot:

Postscript: Google has now posted on this at their blog, saying:

We hope this feature helps you discover many useful websites that you didn’t know about before and get a better understanding of all the choices the web has to offer.

Related Topics: Google: User Interface | Google: Web Search

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz