Google Shuts Down Payday Loan Advertiser’s Campaigns Over The Weekend

According to, Google pulled all paid search ads run by as part of a crackdown on payday loan vendors that disregard AdWords’ policies. Payday Loan Ads

The Drum reports:

Google pulled all Moneysupermarket’s domain level ads including all campaigns across car and home insurance on Saturday (6 April) evening. The ads were down for over 24 hours before the issues were rectified by Moneysupermarket, according to sources.

The U.S. government has been stepping up pressure on Google to enforce its policies for payday loan advertisers to be in compliance with state and local regulations regarding disclosures. Financial services advertisers must be transparent about their collections practices and any potential fees and penalties customers may incur if they don’t make payments on time.

The AdWords policy for short-term loan advertisers differs by country, as well, to meet additional requirements. Moneysupermarket is a UK-based company where advertisers are not allowed to promote interest rates or cost of credit unless the landing page clearly includes contact information and a representative example of all rate and payment terms.

Related Topics: Channel: SEM | Google: AdWords | Google: Legal | Search Marketing | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • daveintheuk

    Well done Google! Presumably they will be donating all the money they have made from these adverts to charity.

  • Alex Pye

    The next step for Google is to clear up all the hacked and redirected payday loan organic listings. Every week I check them and every week there are a whole bunch of new spammy loan websites cropping up in the organic listings..

  • Nathaniel Bailey

    I think payday loads should just be removed full stop! They get people in debit by charging extremely ridiculous interest rates! I would never get one and the only reason I would ever click a payday related ad would be to cost the company money for a little payback to all those that have lost money to them!

    Plus these type of companies have harassed me in the past for loads I supposedly had from them, but it wasn’t me lol and I know other people how have had the same problem!

  • Joe Youngblood

    20 year old me would agree, but I was already in debt and angry. Older me thinks they should be allowed to exist but provide a positive benefit to your credit score once paid off so that eventually you won’t need them.

  • Alan

    Oh Dave you are so funny!

  • Yvonne Yates

    Nice one Dave. Here’s hoping that they do :)

  • Tony Featherstone

    These payday and fast-loan sites really pray on people when they are down and out – they should be banned totally. Some charge 50% interest!

  • daveintheuk

    Google either can’t because their algorithm is inherently manipulatable – or chooses not to because they know the (slightly more) legitimate players will be forced to pay for AdWords.

  • Gui

    MSM simply did not comply with Even though lenders can be fully compliant with the OFT, Google’s guidelines are slightly different and include additional information on the page.

    But Google still has to clean up the organic results first !

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